Let’s get one thing straight: your personal brand starts before you open your mouth. People see you before they hear you. They form an opinion in seconds. And like it or not, your headshot is often the first handshake you never get to make.
This blog is here to stop you from cocking that up.
I’m JohnB – I shoot headshots for real people who want to look like professionals, not polished robots. And I’ve seen it all: the “just got out of bed” look, the over-edited waxwork, the LinkedIn photo from a mate’s wedding in 2011. None of that builds trust. None of it says “I know my stuff.”
But here’s the thing = it’s not about just looking pretty. It’s about looking like someone your clients can trust, someone they’d actually want to speak to. That’s personal branding. And your face is the billboard.
What You’ll Get Here
On this blog, I’ll give you the unvarnished truth about:
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How to prep for your headshot session (and what not to do)
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Why your profile picture could be losing you business
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Personal branding myths that need a good kicking
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The subtle power of facial expressions (and how to get them right)
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How different industries need different styles — it’s not one size fits all
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What AI sees in your photo — and what humans pick up too
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Behind-the-scenes nuggets from real sessions with real clients
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Some Things You Could Wear At A Photo Session
She showed up wearing a blazer she’d borrowed—something she thought looked the part. A few frames in, it didn’t feel right. She switched into her favourite shirt, we fired off a few more shots, and suddenly… something clicked. That’s usually how it goes. The...